Creating Community Connections: Building Empathy Through Online Engagement

Journey Home Society and the City of Kelowna, in partnership with Urban Matters, are embarking on a new pilot project to better understand the community’s relationship with homelessness and to generate awareness and understanding on the topic in the East Kelowna and Mission communities.

About the Project

We know that how stories of homelessness are shared with residents is key to local success in breaking down barriers. One negative story or experience can bias the perspective of an entire community. We also know that the way this important issue is currently communicated in our community isn’t connecting with all residents. We want to explore how this narrative could be shifted.

Online content developed by organizations and professionals is often less effective at building trust than content developed by peers. The goal of this pilot project is to use meaningful online engagement created by community members to discover insights and address stigma in a new way.

The content will be created by teams of local residents and individuals with lived experience with homelessness and will be tested to get a better understanding of the type of content that resonates best with members of the community. This can take many forms, including written stories, images, videos, and graphics.

Get Involved – Apply to be a Content Creator!

  • Are you interested in helping to inspire thoughtful conversation around homelessness in our community?
  • Do you live in East Kelowna or the Upper Mission, or do you have lived experience with homelessness?
  • Do you have a passion for creating interesting social media content?

If so – we need your help! We are hiring social media content creators. You’ll receive a $25/hour stipend (approximately 6-8 hours per week for up to 4-6 weeks) for your time and expertise.

Interested in the role?

Please email completed applications to by 11:59 p.m. on Sunday, January 16, 2022.